The minds behind “Old Spice” & what is normal
Recently I have been creatively outnumbered by ordering studio product examples, ordering catalogs and marketing pieces, cleaning the new studio, setting up the new office, soliciting help to try to keep me sane and a list of 50 other tasks that are on my to-do list for way too long.
I need a creative outlet. NOW! Someone please magically add 6 hours in my day for the sleep I need until I can leave this school system I have slowly learned to see as a dinosaur and not a top notch school system in the world (That is for another blog post entirely)
I am still at the office browsing for any ounce of creativity I can handle until the cerebellum no longer functions properly and came across this video from the design team behind the Old Spice Commercials. They aren’t fun and witty but I guess they leave that for the money maker commercials they produce. It just makes me think a creative is just that, a creative. They don’t think conventionally, nor do they act on the 9-5 schedule.
They are comfortable being “normal” because they know who they are as creatives and as men. This may be a slight stretch but I compare their mild manner video to a more dramatic entertainment medium from Hollywood’s Gladiator. Maximus tells Commodus who he is with ease because he is that confident in his manhood. Maximus knows who he is and so do these two creative icons. They are men with a purpose. Simple as that. Why am I speaking of this stretch in comparison?
Recently, contemplative moments have lead to “What is normal?” in my quest of becoming a full time creative. This questions is a religious question of both the secular and christian world.
Normal should be you. You make normal for you. No one can tell you you are not normal. Only you can say you are normal because normal is personal and an individual perception. If someone else is trying to tell you that you are different and not normal then they have a jaded view of the world only seen in the eyes of their comfort. They are comparing your life to their normal state of being. Normal can’t be judgmental. It has to be internal. Normal is how God made you. Whether you pick your nose while driving, keep your phone by your bed for that amazing idea at 1 am, organize your closet by color, or secretly love someone you can’t tell because you are too afraid……. that is your normal. If you deviate from that they only you and God can truly tell you something is not normal. But even then your normal may be changing.
Where am I going with this? Not too sure because I have been working all day. Leave a reply on my thoughts. Tell me if I am normal? Or abnormal?
